“Video is a powerful way to market, build trust, and guide potential customers to you.”

If you are trying to build a lead generation system, then attraction-based lead generation is a strategy that you want to consider. Attraction based lead generation systems will use content to bring potential customers to you and into your system to be nurtured and converted. Most of this can be done for free, but you can also subscribe to services like ours or spend some money on ads to get even better results.

You should start with content and video is the best form we have found to attract. There are three types of video that have proven to work best as part of your strategy to attract the greatest amount of leads.

1.      Storytelling – share the customer or client journey through story. Explain the process, the service, the product, and the expectations so that people know what will happen. This will not only gain their interest, but clarify what happens next and reduce their fears of the unknown in taking the next step.

2.      Digital Mayor – Become the source of all things related to your area or your industry. Share news, event, important updates, and the latest things going on. Depending on your business, you will either want to focus on an area or an industry but either way, be the source for everything related to it.

3.      Education – Share the how, what, and why of what you do. If you provide a service, show the behind the scenes of what you do, how you do it, and why you do it that way. If you provide a product, share the features, benefits, how its made, and what they will get from it. An easy way to start is by answering the Frequently Asked Questions that you receive from leads and prospective customers. This becomes a searchable library to attract people that are thinking about your product or service as well as a library you can share to help clear up some objections before you get them.

Video is a powerful way to market, build trust, and guide potential customers to you. When done as part of an overall digital marketing strategy, the results can be business and life-changing because it is highly scalable.

We provide these services to our clients and can help you too if you need a strategy, media services, or the backend to convert these leads.